Product Features
Tangiblee
Kenzie Wilson
|
April 26, 2023
An engagement ring is one of the most important purchases of a couple’s life. Not only is it a big commitment financially, but it also represents their future life together. Many couples will go to a jeweler to try on various types of rings; however, some couples don’t live close to a jeweler or don’t have the time.
Virtual engagement ring try-on has changed the game. Couples are now able to try on endless engagement ring styles from the comfort of their own home. For jewelry retailers, adding this capability to big-ticket items, like diamond engagement and wedding rings, also increases revenue without the cost of additional advertising spend. Below is a list of four retailers that are offering virtual try on of engagement rings.
VRAI uses sustainably-created diamonds to craft beautifully unique jewelry. Keeping sustainability at the forefront, VRAI is always looking for ways to lower their carbon footprint including reducing returns. Thus, VRAI started offering virtual try on for their jewelry products including engagement rings.
Shoppers are able to virtually try on an assortment of engagement rings until they find the perfect one for them. Couples can purchase knowing exactly how the ring will look on their own hand.
2. Jared
A member of the world’s largest jewelry retailer, Signet, Jared operates more than 200 stores in the US. The brand believes in spectacular expressions of love and specializes in engagement and wedding rings. Jared wants their online store to mimic the experience that customers have in-store, which includes allowing shoppers to try before they buy.
By equipping their catalog with VTO, Jared gives online shoppers the confidence to purchase the most important piece of jewelry in a couple's life.
3.. H. Samuel
Established in 1862, H. Samuel wants their customers to be able to shop their preferred way. Whether that is in stores or online, customers feel confident in their purchases.
As another member of Signet, H. Samuel implemented VTO to provide that confidence to their customers.
4. Goldsmiths
Based in the UK, Goldsmiths has been providing quality jewelry for more than 230 years. Trusted by many for their exceptional quality, many couples come to Goldsmiths in hopes of finding the ring of their dreams.
With VTO, this is easier than ever. Couples can try on endless amounts of rings from the comfort of their own home before ever entering a jewelry store.
An engagement ring is more than just a piece of jewelry, it is a commitment to spend the rest of your life with the one you love. Help your online shoppers find the ring of their dreams by allowing them to virtually try on the engagement rings in your catalog.
Increase your online revenue without spending additional advertising budget by equipping your e-commerce website with VTO. To learn more about VTO for engagement rings, schedule a demo today.
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If you haven't taken the plunge into immersive shopping yet, 2024 is your year to dive in: 61% of US-based retailers have developed a virtual store, with a remarkable 91% of them subsequently seeing a moderate or significant boost in sales. Looking ahead, 55% of brands are gearing up to invest further in immersive experiences over the next three years.
Curious about what immersive shopping entails? At its core, immersive shopping leverages emerging technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to elevate the online shopping experience. Imagine adding a touch of reality to your virtual store, allowing customers to interact with products in a virtual space—that's immersive shopping in action. It’s a personalized touch paired with a way for customers to visualize how they’d use products in their everyday life.
Delving Deeper into Immersive Shopping
In the US, retailers are prioritizing four key areas: virtual stores, AI-driven personalization, gamification, and social shopping. While global adoption has been a bit slower, the tide is turning: A 2022 global study found that although fewer than ten percent of companies in consumer goods and retail are currently using immersive technologies, 25% are actively piloting immersive shopping initiatives.
The numbers speak for themselves—the immersive retail technology market is projected to skyrocket from $7.37 billion in 2023 to $42.5 billion by 2032. Consumer preferences are steering the immersive shopping ship: value-conscious shoppers seek deals and assurance of value, while luxury buyers crave a premium blend of virtual and physical retail. And, increasingly, consumers expect AR and VR to be integral parts of their online shopping experience.
Immersive shopping is an opportunity to add an additional layer of customer confidence, satisfaction, and engagement—and simultaneously improve revenue KPIs while cutting down on return rates.
Ready to go beyond traditional online retail with Tangiblee?
We understand the challenges of online shopping and we're here to help. Our sophisticated customer-facing AR and 3D visualization tools take guesswork out of the equation—by extracting data from your catalog, our software generates product images and 3D visualizations on the fly. Plus, our software seamlessly integrates into your backend without affecting site performance for a true plug-and-play solution.
We've expanded beyond accessories, apparel, and home decor to cover sectors like department stores, fitness equipment, and pet supplies—we’re committed to tailoring our solutions to the unique needs of each client.
The future of retail is immersive, and we’re bringing the future to you: schedule a free demo to see how Tangiblee can answer your product visualization needs for retail.
Imagine two e-commerce stores selling the same product—one retailer lists the product with a series of professional and dynamic lifestyle images, while the other uploads a small library of stock photos.
Which of the two do you expect will sell more products?
High-quality product photography and imagery is a must for any online retailer. Since shoppers can't pick up and examine any physical items, they need a way to visualize what you're selling. Unfortunately, keeping an up-to-date library of product photos is an uphill battle.
We'll explain why—and how we can help.
The Problem with Traditional Product Imagery
Keeping product imagery fresh and relevant is both costly and time-consuming. You'll need a commercial photographer, a venue, a crew, and—if you're in fashion or lifestyle—models for your products. All told, you could be looking at over a thousand dollars an hour in overhead for a single product shoot.
Foregoing product imagery altogether isn't really an option, either: the e-commerce industry is more competitive than ever, with worldwide sales expected to break the $6 trillion mark in 2024. To stand out, you need to stay current—which means regular releases of new products with fresh imagery. Per professional photographer Andrea Domjan, this is particularly vital if you're in luxury: product photography remains the best way to showcase your brand value to customers.
E-commerce visuals have a direct impact on perceived value and customer trust. People are generally more willing to spend money on a product with professional, high-end photos—if someone’s first interaction with your brand is highly polished, they’ll infer that your products will have that same level of quality.
Unfortunately, none of this erases the fact that maintaining a manual catalog of images is tedious at best and untenable at worst. Very few brands have the budget and manpower to keep their product photos fresh and dynamic—which is where we come in.
Our Product Visualization Solution
Say goodbye to photoshoots forever: by leveraging AI, our platform is able to take static, 2D product assets and transform them into dynamic images—all while maintaining alignment with your brand aesthetic.
With a single click, you can generate everything from on-model photography to high-end lifestyle images. That's thousands of dollars of potential savings per product listing—and there's no need to worry about scale, either. We've built our platform to support whatever growth our clients might experience: at the moment, we’re equipping retailers with a capacity of up to 5,000 SKUs per day.
Our clients span multiple industries—we’ve worked with Bario Neal for jewelry, Citizen for watches, and Hipvan for furniture. (You can see a full list of case studies in our Case Study Collection.)
A Better Way to Keep Things Visual
Even for smaller brands, maintaining a catalog of high-end product imagery can be incredibly challenging. There's not only the cost of professional photoshoots to consider, but also the time commitment needed to create, edit, and optimize images for each SKU. For retailers with several thousand SKUs, that task can reach herculean proportions.
But that brings us to the good news—there's no need to do product imagery work manually anymore.
Find out how you can automate your product visualization needs with us.
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